Kérastase a Venezia: l’estetica della cura

Kérastase In Venice: The Aesthetics Of Care

Kérastase in Venice: The Aesthetics of Care
For the eighth consecutive year, Kérastase serves as the Official Hair Partner of the Venice Film Festival (27 August–6 September 2025), offering more than beauty—providing care, attention, and professionalism. At the heart of the Festival, the Kérastase Lounge at Hotel Excelsior Lido invites visitors into a sensory ritual where products, gestures, and expertise create an immersive experience. Guided by Fabio Nicolai, the Lounge becomes a refined space where each touch and detail celebrates both the individual and the art of beauty. Here, guests are not only prepared for the evening but are invited to experience a subtle dialogue between self and aesthetic care.

Reviewed by Beatrice 01. September 2025
Kérastase in Venice: The Aesthetics of Care

When gesture and passion meet, an authentic experience is born.
 For the eighth consecutive year, Kérastase serves as the Official Hair Partner of the Venice Film Festival—now in its 82nd edition (27 August–6 September 2025)—embodying this reality by offering not just beauty, but also care and professionalism.

At the heart of the Festival, within the Hotel Excelsior on the Lido, lies a Lounge: an enveloping space where products, arranged like precious gems, reflect the world of the brand. Here, among soft fragrances, skillful touches, and delicate gestures, visitors experience a ritual of attentive care—a subtle dialogue between person and matter.

Crossing the threshold of the Lounge, the visitor discovers an oasis where kindness and attentiveness become the invisible pillars of a refined experience. Every gesture of the staff, from the harmonious selection of products to the careful handling of each request, offers a presence that feels genuine. It is a welcome that lingers in memory like a caress, where professionalism blooms in the discreet shadow of a glance.
 Overseeing this sensory and professional orchestration is Fabio Nicolai: his expertise makes the encounter indispensable.

The Lounge becomes a stage: a modern ritual in which the hairstylist’s touch, the essence of the cosmetic, the geometry of the space, and the caress of the lagoon breeze intertwine. Here, among mirrors and golden reflections, the guest is not only prepared for an evening but invited into a silent dialogue with the image created.
 In the aesthetic language you desire, Kérastase’s presence at the Lido is an invitation to inhabit beauty fully. It is not merely about appearance, but about perception—about feeling in dialogue with a gesture and a product.

Amid the routine and the frenzy of these days, Kérastase at the Venice Film Festival does not simply celebrate a brand but creates a crossroads of glances, touches, and professionalism. The Lounge becomes an essential space for relaxation and care.